They’ve been testing for years, looking at it upside down, backwards, inside out and sideways. They begged already survey weary cruisers to please, please, please turn in one more evaluation form. And still there is no consensus on exactly what to call it…or how it fits into multi-zillion dollar advertising and marketing campaigns. But one thing is for certain…passengers can’t get enough of this stuff!
Regardless of which term you use – Enrichment Program, Edu-tainment, …